Why undervaluing your work serves no one (and how to shift into empowered pricing)
One of the biggest struggles for spiritual entrepreneurs? Pricing services. You want to be accessible, but you also need to honor your worth and cover business costs. If you’ve ever felt guilty about raising your rates or hesitant to charge what truly reflects your energy, this guide is for you.
Step 1: Acknowledge the Full Value of Your Work
Your services aren’t just transactions—they are energetic exchanges. When someone books a past life reading, a Reiki session, or a soul contract healing, they’re receiving years of accumulated wisdom, skill, and intuitive expertise. Undercharging isn’t noble—it disrupts your energetic reciprocity and undervalues the transformation you offer.
Instead, shift your mindset: Your prices should reflect the transformation—not just the time spent.
Step 2: Calculate Your Baseline Costs
Before setting a price, map out the actual costs of running your business. Here’s what you need to consider:
- Website Hosting & Domain Fees – Whether you use Wix, Squarespace, or a custom platform, this is essential.
- Payment Processing Fees – PayPal and Stripe typically take 2.9% + £0.30 per transaction. If you charge £50 per session, you’re losing about £1.75 per booking in fees alone.
- Business Expenses – Marketing tools, scheduling software, email platforms (e.g., Mailchimp), and any costs associated with branding.
- Household Expenses (for Home-Based Businesses) – If you work from home, a portion of your bills can be factored into your pricing:
- Internet, electricity, gas, and phone are necessary for running an online spiritual practice.
- To calculate your share, divide the bill by the total number of rooms in your home and allocate a portion based on where you do your work.
💡 Example: If your home has 7 rooms, and your total monthly bill for utilities is £210, then each room costs £30 per month. If your business takes up one dedicated room, £30 of that expense should be factored into your pricing.
By accounting for these real-world costs, you create a sustainable pricing model that truly reflects the value of your services.
Step 3: Set a Price That Honors You & Your Clients
Now, use this formula to ensure pricing integrity:
(Your desired rate) + (processing fees) + (website costs per booking) + (home business costs) = Minimum sustainable price
💡 Example: Let’s say you want to charge £70 for a Past Life Reading.
- PayPal/Stripe fees: £2.30
- Website costs (averaging across bookings): £2.00
- Home office costs (monthly utility share): £30 ÷ average bookings per month → assuming 10 bookings per month, that’s £3 per session
💎 True Minimum Price: £77.30 → Round up to £80 to ensure financial and energetic alignment.
Step 4: Release the Fear of Charging What You’re Worth
- People invest in transformation when they value the outcome. Your clients won’t hesitate to pay if they recognize the depth of your work.
- Pricing with integrity respects both you and them. If you’re drained from undercharging, you won’t show up as your most powerful self.
- Your ideal clients will resonate with your pricing. The right audience won’t bargain for your wisdom—they’ll honor it.
Step 5: Adjust & Expand as You Grow
Once you've set a sustainable baseline, consider tiered pricing options to make your offerings even more accessible without compromising your abundance:
🔮 Single Sessions: Standard rate covering all costs
🌕 Bundle Packages: Discount for multiple sessions (ensures client commitment while sustaining your income)
✨ Memberships & Courses: One-time fees for deeper engagement
💬 Final Truth: You are not charging for your time—you’re charging for transformation. When pricing with energetic and financial integrity, you allow clients to receive the full depth of your gifts while ensuring your business thrives.
Comments ()